Sources: Statista Statista. Facebook sells many of us on their 2. The answer lies in how the Silicon Valley company defines these falsified accounts. The critical point to realize as an advertiser here is that the majority of fake Facebook accounts are blocked at sign-up or removed as soon as they have signed up using advanced detection systems — which keep getting better!
According to the latest data, the country with the most Facebook users is India with over million active users, followed by the US million , Indonesia million , Brazil million , and Mexico 98 million. As of , Facebook is the largest social media platform globally with 2. YouTube follows with 2.
Facebook has Globally, As the social network evolves with new tools, algorithms, and trends, so does the user base. Source: Sproutsocial Pew Research. This is down 6 minutes from the 39 minutes in Figures relate to addressable audience only, and may not include all users for each location or language.
Facebook: number of monthly active users worldwide This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. What is the county with the most Facebook users? There are over million Facebook users in India alone, making it the leading country in terms of Facebook audience size.
Apart from India, there are several other markets with more than million Facebook users each: The United States, Indonesia, and Brazil with million, million, and million Facebook users respectively. Facebook — the most used social media With more than 2. Facebook usage by device As of July , it was found that In fact, almost Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services.
Facebook and its core group of products regularly rank among the most downloaded apps worldwide. Loading statistic Show source. Download for free You need to log in to download this statistic Register for free Already a member? Log in. Show detailed source information? Not all users are given a designation, but a recent survey in the U. One-in-ten had an affinity with Asian American culture. Facebook lost more than a million European users amid the privacy scandals, dropping from to million monthly active users over a three-month period.
In , it jumped even higher: the company counted million monthly active European users in the second quarter of the year. Source: Facebook. With a reach of million people , India is home to the biggest audience for Facebook advertisers at least in terms of reach.
In third place is Indonesia with a reach of million. The audience sizes are impressive, but have gotten smaller. As world-renowned digital expert Simon Kemp co-author of Digital notes, the numbers are lower than they were in the previous quarter. The greatest audience increase this past year came from Indonesia up 10 million users , followed by Bangladesh, Mexico, and the Philippines, which each grew by two million. One of the reasons Facebook gives for the accelerated growth is that digital adoption is spreading rapidly in these regions.
It may also be worthwhile to create multiple Facebook pages for different languages. Check out our tips for building a multilingual social presence. In the Asia-Pacific region, consumers are 1. In Vietnam, for example, Baby Boomers are the main force driving c-commerce forward. In many developing countries, phones are a much more common technology than a laptop or desktop.
Except for YouTube, no other social network comes close. The economic gap widens among U. The same study finds that teenagers in low-income homes are more likely to use Facebook than teens from high-income households. That said, overall, Facebook use is fairly evenly distributed across income ranges. The only site that has a higher share of high earners is YouTube. Advertisers can target people based on everything from age and location.
Facebook also adds other identifiers based on user data and behaviour to help marketers target ads. Anyone can see what categories Facebook puts them in on the Your ad preferences page. But not everyone thinks Facebook gets it right.
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