Where is fairway

So what is lost is not the transaction but the civic ritual, the sense of place, the shared common space, the special scent and sweat—the feeling , if you like—that surrounded it. This produces something like a paradox of possessiveness, a contradiction of consumption. We know that a transaction of money for goods is simply that, but at the same time we feel the passing of the place where the transaction occurred as something far more than a material loss.

When the money stopped, they would close down God Himself. These gloomy reflections are spurred by the knowledge that the Fairway Market grocery store chain has filed for Chapter Eleven bankruptcy.

A last-minute, though apparently place-holding, purchase by a New Jersey supermarket chain promises to keep at least a few of the Fairway stores open, in some form or another. The store, with its proudly garish packaging and bags and an elevator that bore a sign boasting of its bad functioning, is stuffed with the usual supermarket staples, but it also offers some of the finest of fine things in the city.

The olive-oil counter alone is worth the price of admission: seven or eight styles—Spanish, Italian, and Greek—to sample, with sliced baguettes on hand, around which a father and daughter could arrange a weekly tasting, while a mother shuddered at the unsanitariness of it. A friend remembered having been called away from her shopping cart the day before Thanksgiving and, wandering back into the store a few hours later, finding it still full, pushed and prodded like a bumper car among the throngs.

What went wrong with Fairway will likely be a case study in business schools for years to come. Schwartz—and more broadly with what has gone wrong for so much American retailing. As of , some twenty per cent of retail space in Manhattan is vacant. The agonies of Fairway are almost too neatly a lesson for our time. The family opened three more stores, and sold an eighty per cent stake in the company, in , to a private-equity firm that thought it could, so to speak, exploit the social capital—the good will and the reputation for egalitarian excellence—that the firm had built up over time, to vastly expand and make vastly more money.

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Box 70 Boone, Iowa Phone: NY, Store Info. For all inquiries related to Fairway Market stores, please email [email protected]. Contact Corporate: S.