Temple Run was one of the best games that we played a few years back. It seemed simple at first but it was really challenging. What the player had to do was choose a player and then lead him through a broken-down temple and its paths while collecting gold coins on the way. Obviously, a game is no fun if it is so easy to achieve. Thus, there were obstructions such as bridges, broken paths and tree branches.
In case you ever missed and hit an obstruction, you, that is the player, would falter and be chased by animals of the temple. In case you hit a second time, you would lose a life. That was the general way in which the fame played out. Of course, you could choose how your player looked and make use of options such as power-ups. A single run through the temple takes 30 seconds to a few minutes. This makes it easy to dip in and try to beat your high score and run past the scores of friends, creating an addictive experience.
Founded in , Imangi Studios was one of the first developers in the App Store. Though not the first game on mobile — that honour goes to Tetris — Snake was the first game to become extremely popular. And behind its popularity was the simple fact that from onwards it was preloaded in all Nokia phones and later in other models. Interestingly, Snake began its life as a video game. The mother of all video games. The second most popular game, it was launched in Overall sales have crossed million.
The real-time strategy RTS game has millions of diehard fans worldwide. Many consider it the best RTS game ever. Nifty 18, Zomato Ltd. Market Watch. The game quickly jumped into the number three slot in the Top-Grossing category. Today, it sits nearly 60 slots ahead of the cent standard Bejeweled game.
Not only that, PopCap is raking in considerably more money on iPhone than Facebook. The average revenue per user, or ARPU, is doubled.
The percentage of users who pay is larger than on Facebook. To this, Constantabile credits the "always-on, always with me" nature of mobile games, and what he described as Apple's more efficient billing system. Blitz uses a triad of monetization methods. Players can spin a slot machine to win in-game currency once per day, or pay to buy more spins.
They can buy in-game items that give them a temporary edge, or durable items that can be used repeatedly. The single most important thing is that people pay in Bejeweled Blitz because they find it more fun. You never force them to pay; you never punish them into paying. It wasn't that long ago that Zynga was largely associated with scammy advertising offers that signed users up for annoying ads or difficult-to-cancel services in exchange for "free" FarmVille currency.
When Apple first debuted in-app purchases, it found itself at the center of a mini-scandal over children using their parents' credit cards to buy giant smurfing bushels of Smurfberries in Smurf Village. Machine Zone CEO Leydon is adamant that, in the vast majority of cases, gamers aren't being scammed into giving up their money — they're paying because they're enjoying the game.
Look at the stats on every public company. People aren't paying until they play for weeks. It's not happening. Skeptics just don't understand that players are getting value for their money, Leydon says. He actually really likes that game. Even games that sell upgrades that make paying players more powerful aren't necessarily bad, he argues. As lucrative as free can be, Leydon cautions that it's not a magic bullet.
It's still tough for games to get noticed in the long, long list of apps. Leydon says that getting featured in Apple promotions equates to "tens of millions of dollars in free advertising. With Apple love, designers are almost guaranteed success. Without it, they can disappear into the giant gaping maw of the App Store, swallowed up by the hundreds of thousands of similar competing apps.
It's easy for massive developers like PopCap to get Apple excited about a strong brand like Bejeweled.
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